​The IFA Innovation Hub

An initiative to boost the development of the plant nutrition innovation ecosystem
In order to accelerate research, development and innovation within the plant nutrition space, IFA has established an ambitious, broad-scope program – the IFA Innovation Hub – involving member corporates, startup businesses, and innovation ecosystem partners from across the fertilizer value chain. 
 
The Innovation Hub brings together different collaborative approaches and initiatives under one umbrella – all aligned with IFA’s mission of promoting the efficient and responsible production, distribution, and use of plant nutrients, which contributes to helping to feed the world sustainably. 
 
If you work in innovation in the plant nutrition space in a corporate, startup or academic environment, we encourage you to get involved in this exciting new program

three core initiatives

​Cultivate Challenge

12-month startup competition and business development program. Designed to identify and accelerate global entrepreneurial talent working on the highest priority topics of interest for the global fertilizer industry 

​Cultivating Tomorrow Conference

A unique international event bringing leading-edge content and global experts together from the fields of sustainability and innovation in plant nutrition. 

​Innovation Platform

Connection and collaboration are crucial for delivering impact. The IFA Innovation Platform provides a database of plant nutrition startups, increasing the visibility of the sector’s entrepreneurs. 
The Innovation Hub and the SFA are partnering to tap into the wealth of ideas and expertise emerging from the Hub’s nine-month global startup program. This initiative brings together innovative solutions and fresh perspectives on agriculture, plant nutrition, and sustainability. By showcasing the Hub’s content on the SFA platform, we can connect these cutting-edge developments with the right audience, such as industry professionals, researchers, and learners, ensuring that valuable knowledge reaches those best positioned to put it into practice.

The IFA Innovation Hub team

Patrick Heffer

IFA Deputy Director General

Jack Keeys

IFA Innovation Hub Program Manager

To schedule an introductory call and learn more about the IFA Innovation Hub and opportunities to engage, contact Jack Keeys ([email protected]), IFA Innovation Hub Program Manager.